Friday, July 16, 2010

Secrets to Building a Great Landing Page

What in the world is a landing page? In case you don't know, and I know that many of you don't, it's a small web page that you direct prospects, customers, or partners to as an initial "landing" spot for your information. On the landing page you typically have a powerful message directed toward the reader and you ask them to sign up to be placed on a mailing list, to download a free ebook or video, or any other purpose you might have for your particular venture. Click on the Prospect Blazer logo for a free landing page creator and lead generation system that's absolutely the best in the industry!

Tools You'll Need For The Whole Process
There are several interrelated tools that you'll need to build the "PROCESS" of driving traffic and building a massive list.
  1. First, you'll need a landing page! The purpose of the landing page is to get at least a first name and email address so you can put that contact into your marketing or sales funnell. You'll want a landing page creator that's affordable and extremely professional if you're going to get serious about online marketing. You can't make a first impression twice, so the more professional your landing page is upfront, the more success you're going to have.
  2. Second, you'll need an auto-responder. An auto responder is a tool that captures the email and contact information from your landing page and builds your list for you. With an auto responder, you can begin to build your contact list and start the process of successful email and online marketing. One of the best auto responders in the industry is Aweber. With Aweber, you can also create your own landing pages that are built into the system.,
How To Drive Traffic To Your Landing Page.
It's on thing to have a great landing page, but how do you drive sufficient traffic to it so you can begin gathering names for your auto responder list? There are a number of methods you can use and I'll describe just a few. Please check out the "Advanced Training" page on this blog for some of the best resources available on the market today.
  • Article Marketing. You don't have to be a great writer, but you do have to word things a certain way in an article to correctly communicate the neuro-linguistic message that motivates people to visit your page. I won't spend the time here to discuss that technique, but on the tab to the left is a highly recommended book you can purchase at Amazon on Writing Web Copy that Sells. Get it! Where can you write articles on the net? and are two that are easy to start with.
  • Social Networking. Sites like Facebook, Myspace, and many more are great places to develop friendships and network. Warning. DO NOT! just go on your site and start blasting people with "HEY! Go see my site! You'll actually drive people the opposite direction. Again, get the book on writing web copy and you'll begin to learn the subtle methods needed to "attract" people to your site. Or (I know I sound like a broken record), but Craig and Giovanna have done a masterful job on their training series.
  • Video marketing. A picture is worth a thousand words and a video is worth a thousand pictures! It's relatively simple to put together a short video introducing yourself and putting it up on Youtube. Your laptop computer most likely has a built in webcam, or you can purchase an inexpensive one from your local Staples or WalMart. Once you make the video on your computer, you can even import it into your Microsoft Movie Maker on almost all computers and add effects, transitions or text. Simply upload the video to youtube and you're live on the net! You can then get the link from your youtube and tell people about it on your social media or via an email. You can insert the video on a blog or website if you have one as well. (more on this later). In your video, you can invite people to visit your landing site and put the link in the message next to your video or have it scroll arcoss the screen. 

Wednesday, July 14, 2010

3 Secrets to Get Prospects To Open Your Emails!

How many marketing emails to you receive in your inbox daily? How many do you open? Of those you open, how many links do you actually click once you open them? Probably not many, if any at all.
Well, your prospects are just like you and 99.5% of the emails that go out over the internet are a total waste of time and have absolutely no attraction that would cause you or your prospect to open and follow the links inside.
Powerful, attractive emails must have a HOOK that entices the reader to open... then to click the link inside. Here are some tips for enticing your readers to "click" on your email. You must give the reader a "reason" to open and read the email. Did you notice the title for this post? It caught your attention and now you're reading it because it attracted you and is offering you something of value. Emails subject lines must adhere to the same concept.
  1. Don't Try To Sell Anything! Do NOT try to sell an opportunity or anything else in the subject line or the body of the email!? What? Isn't trying to "sell" something what internet marketing is all about? Well, yes... but you have to understand the neuro-linguistic psychology of how that's accomplished. And, it's not accomplished by attempting to "Sell." People hate being sold, just like you do. It's tacky and very counter productive.
  2. Entice with something of value for free! People surfing the net are looking for value, and they are always intrigued if they perceive they can get something of legitimate value for free. Think about it like this. If you shop at Costco, you ever notice those people cooking samples that let you try it before you buy it? Once you smell that food and then taste it, you just MIGHT like it enough to ask the demo person which freezer that item is in! Successful email marketing is just like that. In the subject line, you have to make em "Smell the aroma" of something good inside so they'll take a look. Once inside, you have to give them a link to a free ebook, free video, or free download with something of great value. Let the ebook, video or free webinar do the selling for you indirectly. The reader must feel he is in control and can turn you off or shut you down at his discretion, so you must keep him engaged at every step of the process.
  3. Appeal to your prospect's greater self. What really motivates you internally? I know that it's not money, or fame or selling stuff! Isn't it the desire to let your life be used for a purpose greater than yourself? If you can tap into a person's internal purpose and honestly present a way to help him achieve that purpose you'll be much more "attractive" to your prospects. For instance, you might have a great nutritional suppliment loaded with Potassium and 500% of the daily requirement of vitimins. It's developed by some top PhD with berries and roots from the rain forest! SO WHAT!!!! How about another approach. "Hi Bob! Wouldn't it be great to climb mountains with your grandkids and build memories traveling with your family for generations to come? I'm going to host a free webinar this Wednesday to unveil 13 powerful secrets that will revolutionize your skill set on the internet. These have never before shared and in the first 2 minutes I will share a tip that will unlock possibilities you've only dreamed about. This webinar will not be available again for several months and seating is limited so you must reserve your seat now before it's gone. Sell the "sizzle" focus on the BENEFIT not the feature.