What in the world is a landing page? In case you don't know, and I know that many of you don't, it's a small web page that you direct prospects, customers, or partners to as an initial "landing" spot for your information. On the landing page you typically have a powerful message directed toward the reader and you ask them to sign up to be placed on a mailing list, to download a free ebook or video, or any other purpose you might have for your particular venture. Click on the Prospect Blazer logo for a free landing page creator and lead generation system that's absolutely the best in the industry!
Tools You'll Need For The Whole Process
There are several interrelated tools that you'll need to build the "PROCESS" of driving traffic and building a massive list.
- First, you'll need a landing page! The purpose of the landing page is to get at least a first name and email address so you can put that contact into your marketing or sales funnell. You'll want a landing page creator that's affordable and extremely professional if you're going to get serious about online marketing. You can't make a first impression twice, so the more professional your landing page is upfront, the more success you're going to have.
- Second, you'll need an auto-responder. An auto responder is a tool that captures the email and contact information from your landing page and builds your list for you. With an auto responder, you can begin to build your contact list and start the process of successful email and online marketing. One of the best auto responders in the industry is Aweber. With Aweber, you can also create your own landing pages that are built into the system.,
It's on thing to have a great landing page, but how do you drive sufficient traffic to it so you can begin gathering names for your auto responder list? There are a number of methods you can use and I'll describe just a few. Please check out the "Advanced Training" page on this blog for some of the best resources available on the market today.
- Article Marketing. You don't have to be a great writer, but you do have to word things a certain way in an article to correctly communicate the neuro-linguistic message that motivates people to visit your page. I won't spend the time here to discuss that technique, but on the tab to the left is a highly recommended book you can purchase at Amazon on Writing Web Copy that Sells. Get it! Where can you write articles on the net? http://www.ezine.com/ and http://www.goarticles.com/ are two that are easy to start with.
- Social Networking. Sites like Facebook, Myspace, and many more are great places to develop friendships and network. Warning. DO NOT! just go on your site and start blasting people with "HEY! Go see my site! You'll actually drive people the opposite direction. Again, get the book on writing web copy and you'll begin to learn the subtle methods needed to "attract" people to your site. Or (I know I sound like a broken record), but Craig and Giovanna have done a masterful job on their training series.
- Video marketing. A picture is worth a thousand words and a video is worth a thousand pictures! http://www.youtube.com/. It's relatively simple to put together a short video introducing yourself and putting it up on Youtube. Your laptop computer most likely has a built in webcam, or you can purchase an inexpensive one from your local Staples or WalMart. Once you make the video on your computer, you can even import it into your Microsoft Movie Maker on almost all computers and add effects, transitions or text. Simply upload the video to youtube and you're live on the net! You can then get the link from your youtube and tell people about it on your social media or via an email. You can insert the video on a blog or website if you have one as well. (more on this later). In your video, you can invite people to visit your landing site and put the link in the message next to your video or have it scroll arcoss the screen.
