3 Secrets to Get Prospects To Open Your Emails!

How many marketing emails to you receive in your inbox daily? How many do you open? Of those you open, how many links do you actually click once you open them? Probably not many, if any at all.
Well, your prospects are just like you and 99.5% of the emails that go out over the internet are a total waste of time and have absolutely no attraction that would cause you or your prospect to open and follow the links inside.
Powerful, attractive emails must have a HOOK that entices the reader to open... then to click the link inside. Here are some tips for enticing your readers to "click" on your email. You must give the reader a "reason" to open and read the email. Did you notice the title for this post? It caught your attention and now you're reading it because it attracted you and is offering you something of value. Emails subject lines must adhere to the same concept.

1. Don't Try To Sell Anything! Do NOT try to sell an opportunity or anything else in the subject line or the body of the email!? What? Isn't trying to "sell" something what internet marketing is all about? Well, yes... but you have to understand the neuro-linguistic psychology of how that's accomplished. And, it's not accomplished by attempting to "Sell." People hate being sold, just like you do. It's tacky and very counter productive.
2. Entice with something of value for free! People surfing the net are looking for value, and they are always intrigued if they perceive they can get something of legitimate value for free. Think about it like this. If you shop at Costco, you ever notice those people cooking samples that let you try it before you buy it? Once you smell that food and then taste it, you just MIGHT like it enough to ask the demo person which freezer that item is in! Successful email marketing is just like that. In the subject line, you have to make em "Smell the aroma" of something good inside so they'll take a look. Once inside, you have to give them a link to a free ebook, free video, or free download with something of great value. Let the ebook, video or free webinar do the selling for you indirectly. The reader must feel he is in control and can turn you off or shut you down at his discretion, so you must keep him engaged at every step of the process.
3. Appeal to your prospect's greater self. What really motivates you internally? I know that it's not money, or fame or selling stuff! Isn't it the desire to let your life be used for a purpose greater than yourself? If you can tap into a person's internal purpose and honestly present a way to help him achieve that purpose you'll be much more "attractive" to your prospects. For instance, you might have a great nutritional suppliment loaded with Potassium and 500% of the daily requirement of vitimins. It's developed by some top PhD with berries and roots from the rain forest! SO WHAT!!!! How about another approach. "Hi Bob! Wouldn't it be great to climb mountains with your grandkids and build memories traveling with your family for generations to come? I'm going to host a free webinar this Wednesday to unveil 13 powerful secrets that will revolutionize your skill set on the internet. These have never before shared and in the first 2 minutes I will share a tip that will unlock possibilities you've only dreamed about. This webinar will not be available again for several months and seating is limited so you must reserve your seat now before it's gone. Sell the "sizzle" focus on the BENEFIT not the feature.