A capture page is a website you send traffic to when you want to capture their contact information so you can begin marketing to them with your auto responder.
It might be a sales page, or some form of content page but in order to be a capture page, it must have a web form that a person fills in. In order to entice the person to fill in the form, you must pay attention to 6 critical tips that will give your site a high conversion rate. Conversion rate is a number that indicates how many people opted in compared to how many landed on your site. A great conversion rate is 48% - 52%. If you’re only getting 15% - 20%, then you need to do some work.
Below are some of the top mistakes people make with their capture pages and how to avoid them.
1. You Use your Website or Blog as your Primary Landing Site
Blogs or your regular website each have a distinct function and purpose. While you might capture names with a web form from your site or your blog, you need to understand that the primary purpose of those tools is not to capture names. A blog is to build relationships, and a website is to present product or sales copy. A capture page is designed for one purpose – capture names and build a list!
Websites and blogs are usually too busy or cluttered to focus a person on the one primary intention of a landing page. There’s just too much to look at and too many options. Don’t think of your blog or regular website as a landing page.
2. Non Motivational Headline
You have two seconds to catch a person’s attention and make them want to see you’re offering. The headline needs to have action or a promise in it. Words like Discover, Secrets, Finally a Proven System, Amazing, Don’t Read This, are eye catchers that stop a person and make them look at the next line. The next line motivates them to read the next, and ultimately entices them to give you their information in return for something.
When you build landing pages, split test two different headlines first and see which one seems to product a higher conversion rate.
Example: FREE Video Shows How To Attract an ENDLESS New Stream of Distributors with Credit Card in Hand!
3. Not Focused On One Thing
The last thing you want to do on a capture page is to give people more than one choice on that site. If you give them options, you will confuse the decision process and they will usually just click away from the page. An effective capture page asks for one thing – “Enter your name and email in the box!” And you must ask for or instruct this action.
4. Poor Appearance and Graphics
If you study the highest converting capture pages, you’ll notice they typically have a Red Headline with a highly emotional action phrase and it’s in big bold, easy-to-read font. Cheap looking graphics or poor spelling cause you to lose credibility and reduce your conversion rate.
High converting capture pages use fonts, colors, and graphics tailored to the audience and action you desire.
5. Making It Too Complicated and Busy
Web surfers spend 82% of their time above the fold. People won’t scroll down the page so you must have your information quick, easy to read and have the form where they don’t have to scroll down.
You might rely on ad copy and you might ad a video to ask people to put their name in the form. I’ve not personally seen a huge difference or statistics on pages that have a great video compared to no video.
6. Not Offering a Free Enticement
The highest conversion rate capture pages offer the viewer and enticing incentive to get them to put their information in the web form. It needs to be a free video or free access to a secret site. They have to get something in return for giving you their personal information.
To your greatest succeess!
It might be a sales page, or some form of content page but in order to be a capture page, it must have a web form that a person fills in. In order to entice the person to fill in the form, you must pay attention to 6 critical tips that will give your site a high conversion rate. Conversion rate is a number that indicates how many people opted in compared to how many landed on your site. A great conversion rate is 48% - 52%. If you’re only getting 15% - 20%, then you need to do some work.
Below are some of the top mistakes people make with their capture pages and how to avoid them.
1. You Use your Website or Blog as your Primary Landing Site
Blogs or your regular website each have a distinct function and purpose. While you might capture names with a web form from your site or your blog, you need to understand that the primary purpose of those tools is not to capture names. A blog is to build relationships, and a website is to present product or sales copy. A capture page is designed for one purpose – capture names and build a list!
Websites and blogs are usually too busy or cluttered to focus a person on the one primary intention of a landing page. There’s just too much to look at and too many options. Don’t think of your blog or regular website as a landing page.
2. Non Motivational Headline
You have two seconds to catch a person’s attention and make them want to see you’re offering. The headline needs to have action or a promise in it. Words like Discover, Secrets, Finally a Proven System, Amazing, Don’t Read This, are eye catchers that stop a person and make them look at the next line. The next line motivates them to read the next, and ultimately entices them to give you their information in return for something.
When you build landing pages, split test two different headlines first and see which one seems to product a higher conversion rate.
Example: FREE Video Shows How To Attract an ENDLESS New Stream of Distributors with Credit Card in Hand!
3. Not Focused On One Thing
The last thing you want to do on a capture page is to give people more than one choice on that site. If you give them options, you will confuse the decision process and they will usually just click away from the page. An effective capture page asks for one thing – “Enter your name and email in the box!” And you must ask for or instruct this action.
4. Poor Appearance and Graphics
If you study the highest converting capture pages, you’ll notice they typically have a Red Headline with a highly emotional action phrase and it’s in big bold, easy-to-read font. Cheap looking graphics or poor spelling cause you to lose credibility and reduce your conversion rate.
High converting capture pages use fonts, colors, and graphics tailored to the audience and action you desire.
5. Making It Too Complicated and Busy
Web surfers spend 82% of their time above the fold. People won’t scroll down the page so you must have your information quick, easy to read and have the form where they don’t have to scroll down.
You might rely on ad copy and you might ad a video to ask people to put their name in the form. I’ve not personally seen a huge difference or statistics on pages that have a great video compared to no video.
6. Not Offering a Free Enticement
The highest conversion rate capture pages offer the viewer and enticing incentive to get them to put their information in the web form. It needs to be a free video or free access to a secret site. They have to get something in return for giving you their personal information.
To your greatest succeess!
