Wednesday, March 2, 2011

How To Find Your Online Market Niche

So, you want to be an online marketer? Good. There are millions of dollars being made on the internet while you’re reading this article and you can be one of the successful people who make a great living as an online marketer.

You need to know something going in however. There are no get-rich schemes that don’t require hard work, and that includes internet marketing. This is a business, and you need to treat it like a business. My good friend said, “If you treat this like a business, it will PAY you like a business. But if you treat this as a hobby, it will COST you like a hobby!”

In this article, we’re going to discuss three things:

  • Creating your online marketing strategy

  • Finding a profitable niche market with free web tools

  • Making money in your niche.

Laying A Solid Foundation

The only path to becoming a successful internet entrepreneur is by making and sticking to a well thought out business plan. This requires determination, hard work, and focus. It’s not easy, or everyone would be doing it. Don’t buy into all the hype that if you just buy this product or that one, it will SKYROCKET you to million dollar status in 10 days! Won’t happen, so don’t buy into it!

Some of the basic, step-by-step strategies you need to take are:

  1. Find a money making niche that you can feel passionate about

  2. Work on a systematic strategy to develop and market that niche

  3. Build your tools and systems with free resources to promote your niche

  4. Attract targeted prospective customers

  5. And ELMO.. “Earn Lots of Money!”

Find Your Niche With Free Resources

The internet is full of possibilities. You have right at your finger tips access to the entire world as long as you have a computer and an internet connection. Think about it! The entire WORLD is at your finger tips – LITERALLY!

That’s a bit overwhelming if you think about it. Where “in the world” do you begin? What are people looking for that you want to sell and make money by marketing it? You’ll have to go through an initial process of filtering out lots of stuff (some of it good, some not so good) before you finally choose your initial niche.

In order to research your niche, you’ll have to understand how keywords and searches work. This is not an exact science, but it will give you enough information to make an informed decision. Here are some free resources for doing keyword research.

  • Google dot com/trends This tool analyses Google web searches to show how often your keyword or phrase occurs relative to total number of searches. Also look up “hot trends”

  • Freekeywords dot wordtracket dot com this free keyword took generates up to 100 related keywords and an estimate of daily search volume.

  • Alexa dot com. Alexa is part of Amazon and grabs search data from millions of users. This data shows you pate rank and traffic information on the sites they are browsing.

Making Money In Your Niche

You’re in business to make money, so what should you be looking for as you choose?

  • A big, growing market with tons of hungry buyers

  • A newer market, rather than one that’s run it’s course

  • A market with low competition (discover this with a good niche software tool)

  • A market that’s trend “friendly” (ie. Green products, eco friendly)

  • High profit potential.

  • Ones that offer repeat sales or add on products

Some popular niches that are filled with sub markets that are always profitable are:

  • Health and nutrition

  • Music

  • Gaming

  • Online Games

  • Sports

  • “How To” products

  • Internet Marketing tools and training

If you have a hobby or special interest (like quilting), you can make videos, sell patterns, sell tools and equipment, fabric etc. Think of what you like to do it you’re ambitious enough to create your own product. You could even create a free e-book with links and pictures in it rather than creating a website. People always appreciate a free "HOW-TO" eBook.


To your wildest success!