Marketing is different than sales. In sales, you approach your prospects. In marketing they approach you after you've given them some compelling reason to do so. You have offered your client or customer some benefit that motivates them to approach you for your product or service because it fulfills some need or desire they have. It's called Attraction Marketing.
Before people will do business with you however, they must first Know, Like and Trust you. That's the magic bullet in any marketing strategy. If you can achieve that desired effect in the emotions of your customer, then the world is at your finger tips when it comes to business. They will not only buy from you over and over again, but they'll tell others how great you are and you'll experience what every business owner dreams of - a constant flood of willing buyers who in turn send you more referrals. Even if your services are more expensive, customers will still willingly choose you if they know, like and trust you and if you can find a way to make them feel special and appreciated!
A mistake most business owners make is trying to "pitch" their product or service to customers through flyers, ads, email marketing and a myriad of other techniques that drain your revenues and produce little or no results. Often, these pitches drive your customers away from you rather than attract them. People don't appreciate being pitched. Here's a phrase that will forever change your marketing paradigm if you listen closely and implement it! Appreciation Wins Over Promotion Every Time! Did you catch that? Did you listen? Read it again! Appreciation wins over promotion every time? But how do you do that effectively?
Studies show that is cost far less to keep a customer than it does to get a new one. But how do you do that? How do you make your customers feel appreciated so they come back to you as their first and hopefully only choice for your services? Unless you keep yourself in the front of your customer's mind and make them feel genuinely appreciated, they will soon forget you simply because their attention is easily diverted on the issues of life. If a competitor approaches them and makes the service more convenient, they are likely to jump ship and your repeat sales from that customer are gone, and so are the referrals they could potentially give you.
What if there was a simple, convenient and very inexpensive way to attract new customers, and make your existing customers feel so appreciated that they would flood your business with sales and you'd have a never-ending river of hungry referrals wanting what you offer, and price wasn't the motivating factor? What if you could make them feel so appreciated that they would never leave you and this Master Relationship Marketing system could be put basically on auto-pilot?
I'd like to invite you to review a couple of short videos that will show you the ULTIMATE Master Relationship Marketing system that does all of this, and much more. One of the business owners that you'll meet is Casey who previously spent $80,000 a year on a marketing campaign in LA to advertise his video rental business. After implementing this simple strategy, his phone literally rang off the wall, and he was able to sell his business a year later for TWICE it's previous value because it worked so effectively. Take a look and see what you think!
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Oh, here's another unexpected example. My friend Eddie Holford lives in Portland and just started franchising mobile coffee vans. I sent him a "Congratulations" card and he's going to join SendOutCards. Watch the reaction people have.
Here's another unsolicited video a friend sent me. We've never met personally and have only know each other for two weeks on Facebook. I don't think he'll ever forget us! :)
We'd like to invite you to send a card like this on us. Visit out site and click SEND FREE CARD
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